REEBOK
The Reebok pump was released in 1989 and was designed by Paul Brown as a high top basketball shoe. It was for specifically basketball with an air bladder that could be inflated by a small pump on the tongue of the sneaker. This pump was in the shape of a basketball and designed to form tightly around the foot. It was supposed to take on the "Nike Air" and possibly over take it. The Pumps were really made famous when Dee Brown won the dunk contest by getting the crowd involved as he pumped up his shoes. The shoe had a lot of hype around it because it was a brand new technology in sneakers. The price of the shoe was nearly double the price of other basketball sneakers and were sold over a 4 year period. 20 million pairs were sold in this time slot worldwide.
The Reebok pump was released in 1989 and was designed by Paul Brown as a high top basketball shoe. It was for specifically basketball with an air bladder that could be inflated by a small pump on the tongue of the sneaker. This pump was in the shape of a basketball and designed to form tightly around the foot. It was supposed to take on the "Nike Air" and possibly over take it. The Pumps were really made famous when Dee Brown won the dunk contest by getting the crowd involved as he pumped up his shoes. The shoe had a lot of hype around it because it was a brand new technology in sneakers. The price of the shoe was nearly double the price of other basketball sneakers and were sold over a 4 year period. 20 million pairs were sold in this time slot worldwide.